Digital Wardrobe · Brand & Product
Clova
Snap, organize, and style your wardrobe - a personal styling studio for everything you already own.
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Snap, organize, and style your wardrobe - a personal styling studio for everything you already own.
Clova turns a phone camera into a personal stylist. Photograph a garment, let AI cut it out and tag it, and it lands in a beautiful digital closet — sorted by category and color, not brand. Then style flat-lay looks from what you already own, find the gaps worth filling, and never forget a piece again.
Snap any item. AI removes the background, identifies the category, color and season, and files it instantly.
A living closet sorted by category and color family — searchable, editable, and honest about what you own.
Drag pieces onto a flat-lay board, build looks for any occasion, and save them to a personal lookbook.
Clova borrows the visual grammar of a fashion magazine — a high-contrast serif masthead, generous white space, and quiet utilitarian labels — so a utility tool feels like a luxury object.
“Clova” — clover + clothing. A four-leaf charm for finding the right thing to wear.
The italic o is set in clover green — a single accent that signs every screen.
A restrained, gallery-like palette lets the clothes carry the color. Clover green is the single brand accent; everything else is a warm neutral that recedes.
Every screen began as a low-fidelity wireframe — structure and flow resolved in greyscale before a single garment, serif or color entered the frame.
Every surface is built around the user’s own photographed clothes — real garments, cut out and composed like an editorial flat-lay.
The complete path a new user travels — sign-up, capture, AI tagging, styling and saving — with every branch and loop the product handles.
Themes re-skin the entire app — background, accent, chips and styling board — so the wardrobe feels personal from the first launch.
Apparel is one of the largest consumer categories on earth — yet the closet itself, the place every purchase ends up, has no software. Clova sits between what people own and everything they’ll buy next.
Gen-Z treats the closet as an asset. Knowing what you own is the first step to re-wearing, reselling and buying less but better.
Background removal and tagging that needed a studio in 2020 now run free on the phone — Clova’s core feature became viable at scale.
Shoppers are exhausted by infinite catalogs. The next interface is personal: styling around what you already have.
Acquisition is frictionless — anyone can digitize their wardrobe for free. Revenue compounds as the closet becomes the user’s daily styling habit, with affiliate commerce layered on intent we can actually see.
Predictable ARR from Clova Plus — the styling studio power users live in.
Commission on gap-driven purchases — recommendations grounded in real wardrobe data.
Anonymized, opt-in wardrobe trends — what people actually own and wear, sold to brands.
Existing wardrobe tools feel like spreadsheets; commerce apps ignore what you already own. Clova is the first to make cataloguing effortless and styling beautiful — an editorial product people actually want to open.
| Capability | Manual closet apps | Shopping / resale apps | Clova |
|---|---|---|---|
| AI capture & auto-tagging | Manual entry | — | Instant |
| Visual flat-lay styling | Basic grids | — | Drag & arrange |
| Editorial design quality | Utility UI | Polished | Magazine-grade |
| Built on what you own | Yes | No | Core |
| Commerce on real intent | — | Generic | Gap-driven |
Each phase deepens the data moat — more pieces catalogued, more looks built, more intent we can act on.
AI capture, smart organization, flat-lay styling and themes. Shipping today.
Daily outfit suggestions by weather & calendar, Gap Finder, cost-per-wear analytics.
Shoppable gaps, brand partners and one-tap resale of unworn pieces.
Shared lookbooks, stylist collaborations and a social layer for personal style.
Clova starts as the closet that finally knows what you own — and becomes the styling layer between you and everything you buy.